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Grow Your Home Business With Excellent 
Customer Service
Our Internet-wired, high-speed high-bandwidth high-tech economy enables businesses to do more at less cost, with greater efficiency. We now live in an era when consumers can choose between many similar products from many different kinds of outlets. Many business experts have been trumpeting the following mantra, "The key to attracting new customers and retaining them is excellent customer service."

Click Here To Read On


Beat Your Competition Without Cutting Your Price
One way to beat your competition is to charge less for a similar product or service. But you can also go bankrupt trying to beat your competitor's price. There are better ways to beat your competition.  One of the best ways to avoid price competition is to become a specialist in a narrowly defined targeted market.  Bob Leduc explains how to become a specialist in a niche market.

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How many press releases do we send out?

My small firm - and there are just two of us - sends out about 100 press releases - every week.  That's our goal.  We don't always reach it, but that's what we always try for.

About the Expert:
Jeffrey Dobkin, author of the powerful marketing books How To Market A Product For Under $500! and Uncommon Marketing Techniques, is a direct response and web content writer and a marketing consultant. He can be reached at 610-642-1000 or  www.dobkin.com
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Article Archive
Successful Selling…What Does It Really Take?
Never Underestimate The Power Of Your First Impression
Publicity Campaigns: How Many Hours -- How Many Months?
Your Business Card Is An Effective Marketing Tool
Get More Sales By Reducing Skepticism and  Increasing Desire
Strategic Marketing for the Small Business Owner
Publicity Electricity: Can you plug your business 
into the media?
Common Mistakes to Avoid in Marketing Your Business
10 Killer Ways To Make Your Ad Sell!
Essentials of Word of Mouth Marketing
How To Convert More Of Your Prospects Into Customers
Selling Face-To-Face and Via The Telephone…What Different Skills Are Required?
I Can't Afford a Publicity/Public Relations Campaign. Can I?
A Fresh Perspective on Banner Ad Marketing
Top 7 (or so) Questions to Ask Yourself When Building Your Marketing Plan
5 Secrets to Marketing Magic
How To Create A Captivating Headline
Three Characteristics of Top Salespeople
The 23 Best Lines In Marketing
Three Ways To Get More Sales When You Advertise
Increase Your Coverage By Increasing Your Pitches
Three Buying Motivators You Can Use To Increase Your Sales
Direct Mail That Gets Opened and Read
How To Create Successful Advertising Copy
Increase Your Profits By Coordinating Online And Traditional Offline Marketing
Focus On Focus
The Master Keys of Selling: Asking And Listening
10 Keys To Attracting More Clients
How To Provide Unforgettable Service To Men & Women
7 Questions You Must Answer Before A Customer Will Buy
Customers Are Prospects, Too
Do You Have Your Customer's Time And Attention?
Increase Your Profits With Effective Follow Up
Using Positioning To Attract Ideal Clients
9 Reasons Why You Should Send a Cover Letter with Your Press Release
Improve Your Direct Mailing Response
10 Ways To Market Your Business Or Professional Practice Without Advertising
Product Publicity or Business Publicity?

25 Super-Practical Steps to Build Your Business!

Target Marketing Strategy – Find Your Own Niche Market
The 15 Page Direct Marketing Action Plan
A System To find The Best Mailing List
Priming Yourself For Publicity
What Is The Difference Between What Customers Need And What They Really Want?
Marketing With Post Cards
Selling In The New Millennium: Old School vs. New School
A 15-Point Checklist For Your Ad
How To Buy a Great Mailing List!
Trade Show Savvy=More Progress
Creating Customers For Life
How To Get FREE Testimonials And Use Them To Increase Your Sales
The Power Of Questions To Make The Sale
Are You Using All 7 of These Highly Effective Marketing Tactics?
Tapping Into The Power Of Testimonials
Dramatize The Emotional Reward To Increase Your Sales
Building Trust With Client-Appreciation Events
How To Create A Profitable Little Ad
Increase Your Sales By Reversing The Risk
Effective Selling and the Titan Principle™: Let It Work For You
How To Use “The Big Benefit” To Increase Your Sales and Profits
How To Increase The Response You Get From Your Lead Generating Ads
7 Easy Ways To Increase Sales -- Fast
Who Are You and Why Should I Care?
Death of a Sales Process
How To Overcome The Four Reasons People Don’t Buy From You
Increase Your Sales and Profits With Personalized Messages
How To Get Qualified Prospects Lining Up To Await Your Call!
Customer Care@E-Commerce
The Most Important Selling Skill You Can Ever Master
Don’t Play "Hide and Seek" With Your Prospects and Customers
Magical Words Create Customer Satisfaction & Loyalty
How To Increase Your Profits With an "Upselling Offer"
The Five Cardinal Sins Salespeople Commit
Total Client Loyalty
How To Reverse a "Slump" In Business -- Fast
How To Promote Your Business By Providing Specialized Information
Simple, Low-Cost Marketing Methods Often Produce the Best Results
Values-Based Selling
How To Create a High-Impact Sales Letter
How to Make Sales Calls That Get You The Business
The Unexpected "Thank You"
How To Listen Your Way To More Sales
How Much Business Are You Getting From Your Natural Market?
How To Beat Your Competition
How to Keep Your Service Edge
Don’t Overlook Your Most Profitable Source of Business
Sell Your Product or Service to The U.S. Government
Are You Building Your Business By Guessing or Testing?
How To Double Your Business Income – It’s Easier Than You Think
Increase Your Sales And Profits With A Powerful Offer
Complaining Customers Are Good for Business
How To Use Simple Postcards To Generate Low-Cost Prospect Leads
Target A Niche Market To Increase Your Sales And Profits
12 Do's and Don'ts for Small Business

How to Differentiate Yourself From The Rest

Bootstrapper’s Success Secrets… 12 Fabulous Resources Every Bootstrappin' Entrepreneur Should Know About



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This page was last updated on 10/31/01